Copywriting
Blog Content Writing
Phoenix Skin
Three blogs were written for a company that focuses on medical, surgical, and cosmetic services. The goal of the blogs was to establish a personality for the company, to feel more connected to potential patients by informing them of the company’s services. Not just to inform but to educate and reduce fear regarding procedures.
Industry: Medical Document Type: Marketing/ Informative Audience: Potential Clients
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Blog Sample 1
The blog We Love to See You Confident was created to inform readers about what services Phoenix Skin offers. The blog was intended to establish a tone for the company. The goal was to sound caring, informative, and trustworthy. Research was done to accurately describe services offered by the company.
Tools used: Google Docs
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Blog Sample 2
The blog Why You Shouldn’t Fear Surgeries Anymore was written with the purpose of soothing people’s fears with information. The blog establishes a personality and tone for the company. Research was done to accurately inform the audience of specific medical procedures.
Tools Used: Google Docs
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Blog Sample 3
The blog Why Taking Care of Your Skin Will Improve Your Life was written to be persuasive, while advertising specific services offered at Phoenix Skin. This blog provided information and insight into the company’s beliefs.
Tools Used: Google Docs
Content Writing
IFSA: Student Stories
I was accepted for the First-Generation College Student scholarship. This required me to create three articles that are for the IFSA Student Stories section on their website. This required me to follow strict guidelines, tackle big concepts for students in certain demographics, and articulate unique experiences into relatable content.
Industry: Academic/Travel Document Type: Marketing/Blog Audience: Students
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Blog 1
The article How to Tell Your Immigrant Family You Want to Study Abroad was written to help conceptualize the topic surrounding immigrant families and studying abroad. This “How-to” article was also informative and created for a niche demographic.
Status: Published
Tools Used: Google Docs
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Blog 2
Studying Abroad as Someone Who is Family-Oriented is an article that raises awareness of emotional difficulties when studying abroad. This article is personal, informative, and unique, created to educate students.
Status: Soon to be Published
Tools used: Google Docs, Canva
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Blog 3
The article How I Kept My Mexican-American Identity Alive in Scotland was written to help and inform students of diverse cultural backgrounds of the studying abroad experience.
Status: Soon to be Published
Tools Used: Canva, Google Docs
